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TIGER HEAD BISCUIT: Time-Travel with Little Tigie!
Project type
Packaging
Date
Dec 2023
Sin Joo Heong, a well-known confectionery established in 1962, makes a unique variety of Heong Peah known as “Tiger Head Biscuits”, named after their distinctive logo. Heong Peah, a legacy from Hokkien immigrants and a specialty of Teluk Intan, is now presented in an innovative packaging design that balances tradition with modernity.
The drawer box concept of packaging serves dual functions as a gift box and a reusable storage solution, enhancing practicality and sustainability. Positioned as a premium cultural heritage product, it aims to preserve and convey the rich cultural value in every bite.
The P.O.P display, styled as a retro stage, immerses visitors in an interactive journey through Heong Peah's cultural significance, aligning with the campaign's objective of igniting curiosity and preserving tradition. This comprehensive approach attracts cultural explorers who seek authentic experiences and appreciate heritage, bridging the gap between past and present while highlighting the unique attributes of Tiger Head Biscuit.
DISCLAIMER
This project includes the use of real brand and organization names for academic purposes only. These names are referenced to enhance the realism and relevance of the work and are not intended to imply any affiliation, endorsement, or sponsorship. All trademarks and copyrights remain the property of their respective owners.