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State Tourism Branding: JOHOR
Project type
Brand Identity
Date
Mar 2024
This nature tourism branding strives to communicate Johor’s identity as a destination for tranquility, appealing to the urbanites' desire for balance and rejuvenation. By showcasing the peaceful beauty of Johor’s natural landscapes, the advertising collaterals aim to evoke urbanites’ yearning for healing and tranquility amidst their busy lives and to attract urbanites from all over Johor for a natural healing journey.
DISCLAIMER
This project includes the use of real brand and organization names for academic purposes only. These names are referenced to enhance the realism and relevance of the work and are not intended to imply any affiliation, endorsement, or sponsorship. All trademarks and copyrights remain the property of their respective owners.